Executive Leader | Mentor | Founder | Director
Let’s increase profits through better workflows while raising the morale across your team.
Over 20 years of leadership and executive experience in the digital media and entertainment industry.
Kendra has creative and data-driven experiences driving growth for start-ups and companies experiencing industry transitions. She works to develop teams, strategies, and pipelines that result in growth and positive morale, while consistently re-evaluating that change to make sure they continue to thrive. In a world where you have to stay ahead of the curve, she looks to the future to predict the change and drive success.
Highlights
Producer leadership with Electronic Arts contributed to the Pogo Studios’ substantial financial growth, and re-evaluated pipelines for better workflows, and successful product launches while managing 7+ worldwide developer partners, 2 internal teams, and updating 20 – 40 games and events for our live services every two weeks.
Increasing the profit margins for Synergy Concepts, Boa Vida Healthcare, Eimear Studios, L6 Solutions, Oak Hill Collaborative, and The Vindicator by obtaining new clients using customer-driven marketing campaigns, driving SEO visibility, and knowledge authority across the industry.
Founder of the non-profit Youngstown Game Developers (YGD) to help a poverty-stricken city grow in the technology sector with a focus on game development and digital entertainment. Through YGD, I helped several indie game studios get founded in the area, added tech jobs to the job market, and worked with other similar non-profits across Ohio to grow the Indie Game Industry.
I have participated in several mentorship programs to help students learn about game development, help teachers teach game development in the K-12 sector, and worked to bring more diversity into the game development field.
Through YGD, Oak Hill Collab, and Eimear Studios, I was invited to colleges, after-school programs, and several events to talk about game development and help students learn how to get involved in the industry. I held several game jams, which broke the industry standard (at the time) of having 25% + active female participants. I was also invited to be an adjunct professor at Cuyahoga Community College to teach game development and marketing with Unity and Adobe products. I was also invited to be on the board for developing Youngstown State University’s undergrad game development program.
Through Youngstown State University, I wrote software to track eye movement for our research team to study cognitive growth app development teachings for middle-school students, where I was published in the scientific research ACM Digital Library for Computer Science Education.
Experience
Chief Marketing Officer | Co-founder
Synergy Concepts LLC · Full-time
Jan 2021 – Present
Maryville, TN · Remote
- Launched a growth marketing campaign to gain new clients. The goal was achieved in 2 months and resulted in doubling our financial profit growth.
- Re-branded the company website in Q1 2024 to increase SEO visibility and gain knowledge authority across the industry.
- Collaborated with CEO to help our clients increase their profit margins.
Live Service/ Game Producer
Electronic Arts (EA) · Full-time
Oct 2021 – Present
Redwood City, California · Remote
- Live Services Producer for EA Pogo studio’s 20 – 40 games and events which are updated in two-week sprints.
- Defining Games Producer hand-offs for new games to live services.
- Manage and increase workflows for a faster production pipeline by updating documentation for the live service team.
- Communication management and live service game updates for 7+ global development teams and 1 internal team.
- Partnered with the Product team to help influence the substantial financial growth of the live service.
Digital Marketing Lead
Boa Vida Healthcare · Full-time
Apr 2021 – Oct 2021
Crown Point, Indiana, United States · Remote
- Managed the marketing and SEO of 10+ Boa Vida Healthcare facilities and networked companies.
- Using customer-driven and B2B marketing campaigns, the company grew from a start-up and increased profit margins due to marketing campaigns I led.
- 100% remote work.
- Communication management across a USA national team.
- Monitor and manage several website and SEO redesigns and launches for all facilities and start-ups.
CEO / Indie Game Dev
Eimear Studios · Full-time
Feb 2013 – Mar 2021
Youngstown, Ohio · Remote
- Manage clients and project workflows.
- Develop project workflows for game development cycles.
- Several growth campaigns to lead to new clients and game discovery via SEO.
- Develop indie games from idea to publishing.
- Work remotely with contractors to complete projects.
- Collaborated with various organizations to help the indie game industry grow in Ohio.
- Publish several mobile Android games and apps.
Founder / Mentor / Director
Youngstown Game Developers · Part-time
Dec 2014 – Oct 2020
Youngstown, Ohio · Hybrid
- Growth strategies through SEO and localization.
- Community outreach to help the tech and game industry grow in Ohio.
- Public speaking on technology and game development for events, K-12 groups, and colleges.
- Authored several articles on game development, growth, and marketing.
- Hosting several game-focused events, like Game Jams for community involvement and visibility into the industry
- Worked to accomplish and reach out to minorities to be involved and comfortable to be in the game industry.
Chief Marketing Officer
L6 Solutions · Full-time
Aug 2019 – May 2020
Youngstown, Ohio · Remote
- Launched a growth marketing campaign to gain new clients and sales.
- Developed branding for the parent company and 3 child companies.
- Collaborated with the CEO to help our sales increase profit margins and sales growth.
- Managed product ownership for B2B sales.
Director of Tech & Marketing
Oak Hill Collaborative · Full-time
Nov 2018 – Oct 2019
Youngstown, Ohio · Hybrid
- Manage technology and IT requirements, as well as the digital presence of the non-profit economic growth organization.
- Organizing STEM programs for students and adults as well as teaching courses.
- Developed digital growth strategies for local socio-economic impact.
- Managed internal and external teams for tech classes, events, and promotions.
Graduate Research Assistant
Youngstown State University · Part-time
Aug 2018 – May 2019
Youngstown, Ohio · On-site
- Lead a team to research the understanding of how middle school students learn computational thinking.
- Developed and wrote the eye-tracking software used to evaluate middle-school computational development over a semester.
- Taught middle school students a program called SCRATCH by MIT.
- Published a research paper based on our findings with the ACM Digital Library for Computer Science Education.
Adjunct Professor
Cuyahoga Community College · Contract
Aug 2017 – Dec 2018
Cleveland, Ohio · Remote
- Teach online courses using Blackboard for game development with Unity and digital marketing with Adobe applications.
- Was invited to do this by fellow industry professionals.
- Mentored students to help them develop their careers.
Senior Multimedia Specialist
The Vindicator Printing Company · Full-time
Jan 2017 – Nov 2018
Youngstown, Ohio · On-site
- Video editing, effects, production and publishing
- Creating Videos for Quality Web Streaming
- Creating show graphics
- Web marketing graphics
- Interactive web graphics and ads
- Livestream show director / producer
- Monitor analytics for content
Senior Graphic Designer
Minuteman Press · Full-time
Aug 2014 – Jan 2017
Boardman, OH · On-site
- Design and create print graphics
- Create graphics for social media
- Work with clients to make their concept idea into a finished product
- Manage the shop
- Run print presses and machines
Lead Multimedia Technician
Austintown Local School District · Part-time
Apr 2013 – Aug 2014
Austintown, OH · On-site
- Manage press releases and website content
- Create videos and images for social media and the websites
- Create multimedia for the school’s local Cable TV station
- Rebrand the school district and mascots
Freelance Marketing Manager
Eimear Studios · Full-time
Apr 2010 – Jan 2013
Phoenix, AZ · Remote
- Successfully launching the start-up with a focus in the digital arts, technical art, and SEO.
- Growth to gain SEO visibility to gain new clients.
- Successful projects lead to word-of-mouth success for new clients.
- As growth came, I was able to focus the strategy of this start-up to be more indie game-focused, which led to the change in 2013.
Multimedia Designer & Production Assistant
Univision Communications Inc. · Full-time
Apr 2010 – Aug 2011
Phoenix, Arizona · On-site
- Create TV news and show graphics
- Design commercials
- Run live TV Shows
- Record and edit footage for live TV Shows
- Studio Camera Operations
Interactive Designer & Developer
Dynamic Worldwide Productions · Full-time
Apr 2009 – Nov 2009
Tempe, AZ · On-siteTempe
- Create interactive lessons and tutorials for Juniper Networking Systems
- Collaborate as a team to design promo graphics and studio logo
- Design animations for TV Commercials
- Design graphics for TV Commercials
Quality Assurance/ Game Tester
THQ · Full-time
Mar 2007 – Feb 2008
Phoenix, AZ · On-site
- Remotely work with THQ’s AAA developers
- Document bugs through an online database
- Interim QA Lead for Stuntman: Ignition on the Playstation 2 both NALC and PAL